“A provocative new branded short film starring Point 2012 Black Ale is captivating online viewers across the country. Visually iconic and emotionally charged, ‘The End or The Beginning’ depicts two young lovers struggling toward each other amid angry demonstrators, menacing police and mysterious masked onlookers.
“Overlooking the chaotic street scene as asteroids crash into buildings is a fire-breathing Mayan chieftain, apt symbolism for Point 2012 Black Ale, a robust dark ale inspired by the ancient Mayan ‘Long Count’ calendar that ends ominously on December 21, 2012, prompting various doomsday predictions. Navigating the chaos, the young couple meets in a romantic embrace featuring Point 2012 Black Ale.
“Created and produced by Rascals & Rogues, a Chicago-based production company, ‘The End or The Beginning’ has fascinated thousands of viewers since its May 17 debut on YouTube.com. Shot in downtown Chicago’s LaSalle Street financial district on a cold winter day, the apocalyptic vignette showcases Rascals & Rogues creativity and technological expertise.”
Don’t cry for me, I’m already dead…