Well, that’s it. All other movie theaters are ruined for me forever. (SETS ARCLIGHT MEMBERSHIP CARD ON FIRE.) I’ll never go to another one without comparing it to the iPic. Thank you, iPic. Damn you, iPic. You’re the best. And the worst. I love you. And I hate you.
The iPic in Westwood is a premium movie theater experience featuring reclining chairs with soft blankets and pillows. I could stop describing it right there, and it would stand as the most comfortable movie theater experience I’ve ever had. It’s like flying first class in a movie theater. Somewhere else in the world suckers are paying good money to sit upright in movie theaters while you lounge in the theater like you’re in your own living room. But that’s not all.
The iPic also offers drinks and food delivered to your seat by a courteous wait staff. The food is OK and pricey (if you’re not one of the high-paid lawyers or UCLA types who works nearby), but you get to eat it at a table at your seat, and it’s far tastier than your traditional movie theater hot dog that may or may not actually be made of recognizable animal parts.
iPic is movies for the, well, not 1 Percent. Wherever the 1 Percent watches the secret good movies that are never released to the public probably isn’t open to guys like me. Let’s say The 5 Percent. The iPic is movies for the 5 Percent.
The iPic also has a restaurant and a bar. For some reason the music and vibe outside of the theaters themselves is ootz-da-da-ootz Jean Ralphio, like some kind of trendy-dance-club-meets-Beverly-Hills-Asian-fusion-restaurant. Can an establishment offer both Junior Mints and bottle service? The iPic may one day answer that question.
But these are just tiny quibbles that stand in the shadow of the main attraction. It’s the chairs that make the iPic. If you’ve read an “Is it Good?” before, you know seating is one of my top two main factors in whether I enjoy an experience that requires me to leave my home. Human beings are not meant to sit upright for two-and-half hours, which is what most movie theaters demand. It’s not the worst discomfort in the world. There are people in refugee camps who stand in line all day for food, so I’m not about to complain that movie theater seats make me slightly achy, but if a movie isn’t good, you do notice your discomfort, and you just can’t wait for the thing to end. That isn’t a great use of $16.
Not a problem at the iPic.
I saw a mediocre movie–Jersey Boys–and enjoyed every minute of it because the chair was just so damn comfortable. It was soft. It was orange, which I liked for some reason. It reclined. You could spread out. You could kick your feet up. You could build a little fort, which I thought about doing during Jersey Boys, a movie that suffered from the classic biopic problem of trying to show you everything and actually showing you nothing.
The thing the iPic lacked was that we’re-all-packed-like-sardines-and-we’re-going-to-experience-this-movie-together feeling you get during a movie at a non-deluxe theater. For a film like Jersey Boys, it didn’t matter. But for a movie where you’re like, “Can you believe this movie? It’s amazing!” you’d lose some of that community–the salty, buttery touch of the common man.
It’s a premium experience, and you pay for the premium. Tickets are $19 if you’re a member, $29 if you’re not. Tickets do come with complimentary small popcorn, which is no small purchase in Los Angeles. Call it a savings of $5, at least.
And now the question…the big question…the only one that matters.
iPic: Is it good?
iPic is good.
It’s The Titanic of places you could possibly see The Titanic.