If you liked Barney’s film from The Simpsons You Will Like This Point 2012 Black Ale Ad

A provocative new branded short film starring Point 2012 Black Ale is captivating online viewers across the country. Visually iconic and emotionally charged, ‘The End or The Beginning’ depicts two young lovers struggling toward each other amid angry demonstrators, menacing police and mysterious masked onlookers.

Via Brewbound:

“A provocative new branded short film starring Point 2012 Black Ale is captivating online viewers across the country. Visually iconic and emotionally charged, ‘The End or The Beginning’ depicts two young lovers struggling toward each other amid angry demonstrators, menacing police and mysterious masked onlookers.

“Overlooking the chaotic street scene as asteroids crash into buildings is a fire-breathing Mayan chieftain, apt symbolism for Point 2012 Black Ale, a robust dark ale inspired by the ancient Mayan ‘Long Count’ calendar that ends ominously on December 21, 2012, prompting various doomsday predictions. Navigating the chaos, the young couple meets in a romantic embrace featuring Point 2012 Black Ale.

“Created and produced by Rascals & Rogues, a Chicago-based production company, ‘The End or The Beginning’ has fascinated thousands of viewers since its May 17 debut on YouTube.com. Shot in downtown Chicago’s LaSalle Street financial district on a cold winter day, the apocalyptic vignette showcases Rascals & Rogues creativity and technological expertise.”

Don’t cry for me, I’m already dead…

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I am judging the Shirley You Jest Book Awards

Want to enter a comedy book contest? Read here for details on getting your funny book read.

The Shirley You Jest Book Awards (presented by Liz D Publicity and Promotions) honor books by self-published and traditionally-published indie authors that “deliver the funny.” I am a proud judge and sponsor of this event and am excited to be part of this contest, which will bring much-needed attention to the overlooked worlds of indie publishing and humor writing. Now deliver the funny, authors.

DELIVER IT!

(SHAKES FIST)

For more info go here.

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This guy watched The Bachelorette premiere so you don’t have to

Humor columnist Joe Donatelli recaps the premiere of The Bachelorette season set in Charlotte

If you watched The Bachelorette with the sound off you would think it’s about a group of good-looking people who stand next to bodies of water and stare. But America’s favorite show it loves to hate has slightly more to offer than that.

This season’s bachelorette is Emily, a twice-engaged 26-year-old single mom bombshell whose first fiancée, tragically, died in an airplane crash. She met her second fiancée, Brad, on The Bachelor, but they broke off their engagement when they each realized how boring he was.

Now Emily, who just can’t seem to find love without a camera around, has 25 new men to choose from, some of them, as The Cork pointed out, possibly heterosexual.

In last night’s season premiere we met Kalon, who said he used to be a womanizer, which is secret TV code for, “I know it looks like I’m trying to settle down, but when I get the boot from this show I am down to bang, ladies.” More on Kalon later. He’s the star of the program.

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Rock and Roll Ralphs and the Beer Aisle of Good and Evil

Read a funny column about Rock and Roll Ralphs and the Beer Aisle of Good and Evil

I like my grocery store. How can anyone not like a store named Rock and Roll Ralphs?

There are Ralphs all over Los Angeles, but Rock and Roll Ralphs has the words Rock and Roll in the title. This is much more fun than, say, Weyburn Avenue Ralphs, which I’ve never visited, but sounds like a pretty boring Ralphs.

Our Ralphs is called Rock and Roll Ralphs because 1.) You can sometimes spot a celebrity there 2.) It’s not far from the Guitar Center on the Sunset Strip 3.) It’s where everyone buys beer for after-parties once the bars close.

And beer is the reason I’m writing. Rock and Roll Ralphs is home to Los Angeles’s Beer Aisle of Good and Evil. Ralphs stocks dozens of different craft brews, including my favorites from Lagunitas and Sierra Nevada. And unlike most grocery stores, Ralphs puts the craft beer near the front of the store and shoves the macro-brews back near the dented soup cans and imported goat meat. That’s the good part.

Here’s the evil part.

Rock and Roll Ralphs

Those are some psychologically manipulative, unnecessarily complicated beer prices you have there, Ralphs. At the top is the regular price without a Ralphs card. In the middle is the price with the card. At the bottom is the price for four six-packs, with card. Please note that Ralphs does this with liquor, too. A bottle of scotch might normally cost $43 without the card, but if you buy 72 bottles they’re $4 each or whatever.

If you live outside of Los Angeles, you might be thinking, “Oh, it must be nice to be able to afford four six-packs of craft beer. Do you have a special craft beer cooler in your Maybach, Mr. Los Angeles Shopper? Do you store them in the craft beer wing of your mansion? Will you drink them when Oprah, Steven Spielberg and Richard Branson come over and throw money at each other?”

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